Negative media coverage poses a significant threat to businesses in today's hyper-connected world. One bad headline or unfavourable review can spread rapidly, damaging a company's reputation and customer relationships. However, the digital age also provides powerful tools to combat such challenges. Engaging a digital PR company can be the key to transforming a crisis into an opportuni... https://medium.com/@seo2_79305/utilising-digital-pr-to-counteract-negative-media-coverage-d6e1234827bf