So, IMHO, It can be possibly greatest being as comprehensive as possible including the Schema.org markup wherever it fits your written content and use Open Graph metadata. They do slightly different, but complementary factors. Schema markup gives a regular way for site owners to structure their knowledge for interpretation by https://www.presta-addons-modules.com/en/opencart-seo-automatic-google-rich-snippets-json-ld-integration-opengraph-twitter-tags-schemaorg.html