The PESTEL analysis discussed Earlier looked at the macro environmental elements influencing small business, although not the microenvironmental aspects. One of several microenvironmental factors are rivals, which are resolved by a competitor analysis. The Opponents analysis of Pepsi-Lipton Brisk seems within the direct and indirect competitors within the market https://writemycasestudy44620.onesmablog.com/top-case-study-help-secrets-75608876