In the bustling marketplace of ideas and products, how your brand “sounds” can be just as crucial as what it sells. Ever noticed how some brands feel like a friendly chat with an old friend, while others exude an air of authoritative expertise? That distinct personality you perceive isn’t accidental; it’s the result of a carefully crafted tone of voice. https://medium.com/@volodymyrzh/tone-of-voice-in-marketing-content-9f702ee8de3c