Cost per action (CPA) marketing is revolutionizing just how businesses approach digital advertising. But exactly what does CPA stand for in marketing? Simply put, CPA describes “cost per action”—a performance-based pricing model where advertisers only pay when a specific action, such as a sale, sign-up, or download, is fully gone. https://paaske-driscoll.technetbloggers.de/effective-cost-per-action-marketing-techniques